Golf tourism has become a high-value earner for New Zealand’s economy with investment under way into new golf courses to cash in on the demand.
Story is so important that the government, via NZTE, Tourism NZ and Education NZ, has set up an entire arm – New Zealand Story – to help exporters tell it.
International conferences inject an impressive amount of value into NZ each year. So what else is the sector lacking?
It has been a year of change for loyalty schemes in New Zealand, with Fly Buys parting company with Air New Zealand's Airports in October after a six-year relationship.
Tourism New Zealand has issued a registration of interest from creative producers, photographers and videographers to assist its digital marketing strategy.