Time was when other software and hardware companies would line up to praise Microsoft’s latest upgrade.
And Microsoft does have some friends turning out today - notably HP - which is co-hosting launch events in Auckland and Wellington. Sony also began to promote its line-up of Windows 7 laptops last night.
Others were less welcoming.
Reps from customer relationship management (CRM) giant Salesforce.com were last night dutifully forwarding a missive from the company’s chief executive, Marc Benioff, trashing Microsoft’s new OS.