Google’s Buzz was launched this week for Gmail users across the world and has received some rather unfavourable feedback on its format and structure.
Twitter has been a-Tweet all week on Buzz; some people have raised concern about how Google makes it publicly known who you frequently email, while others have raised concern about how Google has simply added it as a service rather than requesting whether users want to use it.
It seems to be another failed extention of Google Wave, perhaps a desperate attempt to channel some of Twitter’s phenomenal success. But the fundamental difference between Buzz and Twitter is its anonymity. On Twitter you don’t need peoples email addresses to follow them and visa versa. The concept may be similar but the business model is totally different.
The majority of feedback on Twitter is fairly negative, with many people posting they have switched Buzz off (which you can do by scrolling to the bottom of your inbox, it's there in tiny back writing; “turn Buzz off”.)
Social media enthusiast Vera Alves said Buzz is “too little, too late”.
“It doesn't look to me like it's offering anything other than what other social media [Facebook and Twitter] tools are offering already. So I don't see the point to using it. I'll just stick with what I’m already using.”
Ms Alves said she was annoyed this morning when she logged into Gmail and realised Google had automatically listed who her followers were, even though she had not requested anyone.
“Thankfully, one of the first things someone shared on my Buzz feed was an article explaining how to turn it off. So, that was how useful Buzz was for me... it showed me the article on how to turn it off and I turned it off.”
Ms Alves said she logged onto Google Wave recently after a month to find it was "dead".