Competitors' collaboration signals maturing of Chinese market ties

A number of competitors from New Zealand’s primary sector have collaborated to form an “in-market” services company in Shanghai, in an unprecedented initiative for this country.

ServeCo has been established by Primary Collaboration New Zealand and is a wholly-owned enterprise comprising, to date, Sealord, Silver Fern Farms, Synlait Milk, Villa Maria Estate, Kono and Pacific Pace.

 

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