Farming leader slams meat sector’s season outlook

The Meat Industry Excellence (MIE) group is calling for farmers not to be duped by what it calls “advertorials posing as news stories” intended to mislead farmers as to the true state of the red meat sector.

The farmer-owned industry organisation Beef + Lamb New Zealand predicts the average sheep and beef farm profit before tax will increase 8.0% in 2014-15 on last season to $110,800.


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