FCB wins Mercury Energy

Mercury Energy is consolidating all its communications agencies and has appointed advertising agency FCB for its media, creative, digital and direct content.

Mighty River Power (Mercury Energy’s parent company) general manager retail James Munro says Mercury Energy wanted a “strategic partner,” not just an agency that produced ads.

“We chose FCB because of the quality of its digital thinking, its grasp of the challenges and opportunities in our industry, and its ability to think beyond traditional thinking,” he says.

 

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