Inside Sky TV's rebrand

Sky TV has launched its rebranding TV ad, following 18 months of research and planning from Australian agency Interbrand.

While new branding has already been launched internally at Sky TV’s headquarters, the broadcaster premiered its TV spot last night, created by agency DDB.

The 60-second spot is a cinematic-feeling ad showcasing the broadcaster's content including sport, movies, news and crime dramas. The broadcaster has ditched the “Your happy place” proposition and replaced it with “Come with us.”

 

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