Kiwibank dumps ad agency

Kiwibank has dropped its ad agency without so much as a pitch.

General manager of marketing Nicky Ashton says the bank is no longer with Ogilvy and has signed up with Assignment Group.

The bank's new agency is renowned for being extremely secretive, and lists Whittakers and Z Energy among their clients. 

All other partners – Kiwibank also works with Ikon, Springload and Designworks – remain the same.

Mrs Ashton told NBR ONLINE Kiwibank wants to have a fresh approach and simply took an opportunity that arose.

 

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