Kiwis beat Aussies on export confidence
Kiwi exporters are much more confident than those across the Tasman where confidence is at an all-time low, a DHL survey shows.
The logistics firm’s ‘export ‘barometer’ of 320 local exporting firms reveals 70% of expect export orders to increase in the year ahead.
But in a role reversal with Australia, where the strong dollar and natural disasters is denting confidence, only 48% of Aussie exporters expect orders to increase over the next 12 months.
The upbeat mood in this country follows a difficult year with exchange rates, fuel prices and the Christchurch earthquakes weighing down the mood among exporters.
DHL’s national sales manager Phil Corcoran said some of surge in confidence could be attributed to the Rugby World Cup, with 40% of exporters saying they believed the tournament would have a positive impact on profits.
Results also show 68% of exporters were confident orders from Korea would increase over the next year.
“Australia continues to be the top export destination. China has emerged as another top export destination in 2011 coming in ahead of North America, Europe and the UK for the first time,” says Corcoran.
Online commerce is opening up new opportunities, with half of the exporters surveyed reporting increase in online sales.
“Although competition has increased, e-commerce is making it easier for exporters to reach out to a wider market and will help many businesses react to opportunities in a timely and efficient way,” Mr Corcoran says.