McWhopper, Clever Kash win big at Axis
Ad land gathered last night at the Viaduct Events Centre for this country’s most revered creative advertising awards show.
Amost every ad agency walked out of the Axis Awards a winner but Saatchi & Saatchi took out the top award, coming away with the Grand Axis for its ASB Clever Kash initiative.
Clever Kash is an electronic piggy bank that encourages children to learn about money by linking with parents’ phones, which show physical representations of pocket money.
The product is yet to officially launch (despite being heavily promoted six months ago) but has 37,740 registrations of interest. It is being tested by a small number of Kiwi families and will launch nationwide toward the end of 2016.
WPP-owned Y&R won the promo and activation Grand Prix award for its McWhopper campaign encouraging McDonalds and Burger King to join forces for World Peace Day.
McWhopper was picked up internationally and generated significant media coverage, especially in the US.
Clever Kash won the Grand Prix in the digital and interactive category, while the remaining Grand Prix were awarded to Colenso for DB Brewtrolem and Volkswagen Reduce Speed Dial.
Other notable wins at the Urzila Carlson-hosted event was Special Group's Play the Bridge campaign for 2degrees which won gold in the non-traditional outdoor category, and veteran ad man and Lewis Road Creamery founder Peter Cullinane who won the Lifetime Achievement Award.
Colenso BBDO won creative agency of the year and ASB won client of the year.