NZ Story branding 'double-edged sword'

A New Zealand fresh milk exporter has expressed concerns about using NZ Story branding, labelling it a “double-edged sword."

The government unveiled its NZ Story branding materials last night – created with agencies DesignWorks and Assignment Group.

The $3 million “toolkit” for exporters is intended to tell a consistent story about New Zealand to the rest of the world. It will complement Tourism’s 100% Pure branding.

 

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