Huffer founder joins 2 Cheap Cars as CEO

Daniel Buckley says the principles of retail are universal.
2 Cheap Cars CEO Daniel Buckley

One of New Zealand’s largest used car retailers has appointed the founder of Huffer as its new CEO.

According to industry estimates, 2 Cheap Car’s nationwide chain of 17 dealerships account for almost 10% of all used imported cars sold nationwide. 

Director Eugene Williams, who started the business with COO Yusuke Sena in 2011, says the appointment of new CEO Daniel Buckley is necessary to support an ongoing period of rapid expansion.

Buckley is an experienced entrepreneur who founded clothing business Huffer in the mid-1990s. He said says the principles of retail are universal - the company needs to adopt a customer-centric approach regardless of the industry they operate in. 
He said one of the factors in the company’s growth rate has been vertical integration through the establishment of a vehicle buying business in Japan. Their off-shore buying entity ensures they are able to purchase a wider range of product more suited to the needs of the New Zealand market.

Buckley said like the clothing industry, car retailers need to look at how they manage themselves on a social, environmental, cross-cultural and ethical level as well.

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