Premium And the world's most powerful brand is....? New Zealand Ferrari owners have always known it, but now it’s official. The Italian supercar is the world’s most powerful brand. Wed, 11 Jul 2018 motoringferraribrandsBrand Finance
Social media analytics provide skewed view of customer needs, ex-Nike designer Jason Mayden says Companies need to think about "problem-finding, not problem-solving" when designing a product. BusinessDesk Sat, 15 Oct 2016 social mediabrandsWEEKEND REVIEW
Businesses must target their social media use – Digital Life study The TNS Digital Life study found that 54% of New Zealanders do not want to engage with brands via social media. NBR Contributor Thu, 24 Nov 2011 Technologysocial mediaad mediabusinessesstudybrandsDigital LifeTNS
Google lets businesses join the Google+ party with Pages At one point in the Google+ story, businesses were asked to hold their horses as Google worked to develop a business-oriented Google+ offering. NBR Contributor Tue, 08 Nov 2011 BusinessTechnologyGoogleAdvertisersFacebookbusinessesGoogle+Pagessocial networkbrandsmarketers
