Marketing plays of the week: mixed feedback to Telecom's giganaires, 2degrees hits out at rivals
Fri, 02 May 2014
#1 Client: Telecom
Agency: Saatchi & Saatchi
Telecom says having enough data to do whatever you want online is a new form of wealth. Which is why its broadband plans make customers into “Giganaires.” A middle-aged man gets awkwardly gangster in this annoying yet catchy spot for the
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