GEORGE DAY on identifying weak signals that can make or break your company

George Day, Professor Emeritus of Marketing at Wharton in the US

George Day says being able to detect weak signals of change early in the operating environment is crucial.

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NBR Radio has teamed up with Spotify to bring Sunday Business to its podcast platform. You can also listen to the full episode free on SoundCloud here.

This week's featured guest on NBR Sunday Business with Andrew Patterson is George Day who is a professor emeritus at the Wharton School of the University of Pennsylvania.

He discusses his book Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company.

Click on the special feature audio tab to listen to the full interview or hear it on SoundCloud.

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