STEVE BAYLISS on the growing empowerment of customers

Foodstuffs marketing boss Steve Bayliss marketing trends in the FMCG sector, and the growing importance of big data.

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Foodstuffs group general manager marketing Steve Bayliss  is this week’s featured guest on Sunday Business with Andrew Patterson.

The supermarket shopping experience has undergone a transformation in recent years. Greater variety, more artisan products, new loyalty programmes and plenty of in-store experiences have dramatically changed the customer engagement experience.

But new competitive threats also loom for the country's two major supermarket chains.

Mr Bayliss discusses the growing empowerment of customers, new trends in fast moving consumer goods and the growing importance of big data.