STEVE TEW on leading NZ's best-known brand

NZ Rugby Football Union chief executive Steve Tew

NZRFU’s chief executive Steve Tew on leading the country’s most iconic marketing brand

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NBR Radio has teamed up with Spotify to bring Sunday Business to its podcast platform. You can also listen to the full episode free on SoundCloud here.

NZ Rugby Union chief executive Steve Tew is this week's featured guest on  NBR Sunday Business with Andrew Patterson.

He discusses what it’s like to lead NZ’s most well-known brand, how the changing face of digital technology is set to give more options to the NZRFU when it comes to content rights and whether the All Blacks would ever become a listed company similar to many premier English football clubs.


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Sad indictment on NZ society when the Crusaders winning a game of rugby is the number one news story.

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Cheer up, Dance Floor.

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Your team a wallflower, eh? Chin up, there's always next year...

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Oh Golly stop sucking on lemons

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Don't you think the brand needs to evolve since 1986?

Have you thought about the next generation, rebranding and what that might encompass for the worlds most famous brand in nz?

The 86 fern has done well. But I feel change is eminent.

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