Neglect and missed opportunity in NZ's untapped kava market
As American 'kava bars' take off, supply fails to meet demand and quality in New Zealand.
Mackenzie Smith Wed, 11 Jul 2018
New Zealand is being described as dropping the ball on a kava business renaissance as local importers struggle to meet a growing demand with global opportunity.
Kava, a muddy and mildly soporific drink made from the ground root of a pepper plant grown in the western Pacific, is central to many