Toyota New Zealand appoints COO

The new role is a promotion from Neeraj Lala’s previous role as general manager new vehicles and product planning.
Neeraj Lala joined Toyota in 1998, straight from university.

Toyota New Zealand has, on July 1, appointed Neeraj Lala to chief operating officer. 

In his new role, Lala will have overall responsibility for new and used vehicle sales, the parts and accessories business, service, logistics, franchise development, and product planning.

s previous role was general manager new vehicles and product planning, but he has had a variety of senior management positions with Toyota New Zealand since joining as a commerce graduate from Victoria University in 1998. In 2014, he completed an Executive Master of Business Administration (MBA) with Distinction from Massey University.

Lala was seconded to the US to undertake a three-year executive leadership programme with Toyota Motor Sales. He returned to Toyota New Zealand’s Palmerston North headquarters in 2018 and was appointed to the Board of Toyota New Zealand the same year as an executive director.

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