Tribal Worldwide NZ announces first major hire

Tribal was launched earlier this month as a dedicated digital agency within the DDB Group.
Danica Paki

Tribal Worldwide NZ has  announced the appointment of Danica Paki, who joins the agency as business lead. Most recently Paki held the position of head of client services at Isobar New Zealand, following roles at Young&Shand and Satellite Media.

Tribal was launched earlier this month as a dedicated digital agency within the DDB Group, headed by managing partners Liz Knox, James Blair and Haydn Kerr.

Blair says Paki brings with her a demonstrated history of exceptional client service and the ability to lead complex digital projects driving significant business results for clients. Her experience covers a wide range of categories from tech to FMCG and property, and scales from SMEs to multinationals.

For her part, Paki says she’s already enjoying getting stuck into the work at Tribal and getting to know her new team.

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