Suse Reynolds joins New Zealand local conservation charity

Project Crimson Trust welcomes Suse Reynolds as its newest trustee.
Suse Reynolds

Former diplomat and longstanding champion of New Zealand startups, Suse Reynolds, has joined national conservation charity, Project Crimson Trust, as its newest trustee.

She joins the governance team at a time of significant growth for Project Crimson’s native tree programme, Trees That Count, which has received widespread positive support from the New Zealand public and businesses since its inception in 2016.

On a mission to help New Zealanders plant 200 million trees by 2026, Trees That Count runs the country’s only online tree marketplace. The marketplace enables individuals and businesses to ‘gift’ native trees, which are then matched to worthwhile planting groups looking to upscale projects with free trees.

Reynolds is currently executive director for Angel Association NZ (AANZ) – the industry representative body for early-stage investment – and has been on the Council since it started in 2008. She was also co-founder of AngelHQ in 2005 and still remains on that board. Today AngelHQ has more than 80 members and has invested more than $28 million across 93 high-growth startup companies.

Prior to her roles in angel investment, Suse was chief operating officer and general manager investment at Grow Wellington. She also thrived in a 10-year career with the Ministry of Foreign Affairs and Trade, which included a posting in London representing New Zealand’s trade and economic interests.

Her passion for New Zealand’s native trees runs deep, and began with time spent hiking some of New Zealand’s iconic tracks in her childhood.

“When I was child, my family spent time tramping the Heaphy, the Milford and many other New Zealand walks, so the NZ bush and its wonderful trees have a special place in my heart,” Suse said.

This is supplied content and not commissioned or paid for by NBR.