“To do a market well you have to live there,” Helen Robinson says.
The founding chief executive of Organic Initiative (OI), which makes Fair Trade, 100% organic, feminine hygiene products, moved from Auckland to Los Angeles two years ago when the company expanded into the US market.
When
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).
