Analysis: Dirty Politics publisher makes two chapters free online

Dirty Politics publsher Craig Potton has made two chapters of Nicky Hager's book free online. Read them here.

The chapters are "The PM's black ops man" and "Simon Lusk's plan".

The publisher tells NBR 16,520 copies have been sold so far. The breakdown is 14,730 plus 1790 e-books.

That's a very solid result for a local release, though it pales next to Richie McCaw's autobiography, which tipped 100,000 sales.

NBR expected higher. 16,520 Dirty Politics readers won't be enough to move the needle come election day, although pass-ons and chatter will help the Hager camp.

ckeall@nbr.co.nz

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