Alrighty, first up, happy birthday to us. Ad Hoc online is one year old! Woot woot!
I smell a stunt
Well stap my vitals and call me a cynical advertising reporter, but the diamond ring giveaway by the jilted dude in Wellington totally smacks of a publicity stunt. The story has gone global and has been reported in several languages. You can read the Stuff version here and listen to Anthony Gardiner himself discussing the treasure hunt here. So what’s ringing the publicity stunt alarm bells? Well, Mr Gardiner is the man behind Donoogle, a search engine that donates to charity after you’ve searched. Geddit? A search (Google) and then a donation (to charity) just like this Saturday’s gig, a search (the treasure hunt) and then a donation (the ring). Mr Gardiner said he would like the ring to go to someone “who wants to give them something they normally wouldn't be able to afford” (which is essentially what charity is) and has talked about “karma credits” to BBC . Finally, interestingly enough, a blog post here shows a close-up of the ring as well as a snap of the valuation papers from Walker & Hall in Auckland. (Dude has had the ring since at least early November last year.) Who writes the blog? Monica Wales from GSL Network, a groovy ad agency in Wellington that specialises in "marketing and communications that make a positive difference to the people of New Zealand". She's also been Twittering about the treasure hunt here. Now I’m not going to presume to join any dots for you, but while we’re at it, you should subscribe to Ms Wales’ blog as it’s darn interesting. As for the treasure hunt on Saturday, I wouldn’t be surprised if it culminates in some sort of branding exercise/Donoogle “big reveal”. Alternatively, I'm possibly just awfully cynical. Either way, the treasure hunt is a great way to promote Donoogle.
Y&R, as well as masterminding a new roll-out for the BNZ piggies, has also got a naughty-bottom radio spot for Liquorland on the go. It’s about making cutbacks – first Jim, then Gordon, then Pepe Lopez, then Captain Morgan. Geddit? Then there’s an offer for 20% off at Liquorland. Heh. Speaking of the piggies, why does everyone hate them so much? Out of all the comments on the piggy piece, I’m yet to see one with a cohesive argument why they don’t work. Everyone I know who doesn’t work in advertising absolutely adores them. But then, who cares about the consumer, eh? Who are they to talk?! Bloody consumers, getting in the way of good advertising.
A win for JWT
JWT has won the business for Dow AgroSciences, manufacturers of Tordon and other agrochemical goodies. It’s a move driven by changes of personnel at G2 and is effectively immediately.
There’s a bunch of new kids on the block – the Toot Group. Masterminded by adcreative Cleve Cameron and brand designer/artist Turi Park, it’s all about integrated communications. Mr Cameron has been a senior creative at Saatchi & Saatchi, Naked Communications and BMF, and Mr Park used to run brand consultancy Native. They’re based in Welly and can be contacted on (04) 802 4025.
Mazda is on the bandwagon for the Big Night In Telethon that’s to happen on TV3 on August 8. It’s all in the name of charity KidsCan to help Kiwi kids living in poverty. Mazda is the exclusive vehicle sponsor of the event and there’ll be a chance to bid on the new Mazda3 that’ll be up for auction on the web. Mazda is also supplying event organizers with vehicles for promo use in the lead-up to the event. Anyone else think it’s weird that Telethon is happening on TV3? I always remember it being a TVNZ gig. Or maybe I was brand-washed?
Positive results for Pizza Hut/Barnes Catmur
Restaurant Brands was a bit hasty and silly in consolidating its advertising (namely Pizza Hut and KFC) back to Aussie earlier in the year, a reactionary move in the face of impending cash doom. Now that families are staying in and ordering pizza rather than going out and throwing cash around, it’s the best time to be touting the cheesy wares to them just before dinner time. So it’s nice to see the work of Barnes Catmur for Pizza Hut didn’t go to waste, with RB reporting that same-store sales at PH rose in the last quarter for the first time in four years. More here.
Oggi's bunny joke not funny for Auckland City Council
The saga of Oggi Advertising vs Auckland City Council man Stephen Bloxham continues. There’s been a dispute involving invoices amounting to around $36K that ACC wanted Oggi to pay, which has been whittled down to just $2,000. So Oggi paid. The company, however, made light of the dispute, asking that Mr Bloxham collect the cheque in person dressed in a bunny suit and bearing hot cross buns for the ad team (ahem, this was back in Easter, not some sort of arbitrarily kinky request). It was a light-hearted joke, but ACC saw differently, and sent Oggi a stern letter demanding a very specific and humbling apology (including the admission that the statements were “misleading, inappropriate and unprofessional”). Oggi has since apologized, but certainly not in those terms dictated by ACC. What a shame the Council’s sense of humour seems to be absent on this one.
Fun fun fun!
Finally, for a bit of fun and winter-busting today, try this site. Check out the "Fake-a-tion" function (fake vacation) where you can upload a pic of yourself and then have your head on someone else's body. Send said pic to friends and family and pretend like you've really been hiking the Himilayas/surfing in Hawaii/etc etc. Good times.