After a real hullaballoo over the use of palm oil in its products – and the subsequent comparative advertising embarrassment – Cadbury has submitted to consumer demand and revoked its decision to use palm oil in its chocolate.
The horrific PR crisis – a bit like watching a train wreck over and over, really – followed by hundreds of letters and emails from angry consumers has resulted in the company doing the "right thing".
Cadbury MD Matthew Oldham said the decision was in direct response to consumer feedback.
“At the time, we genuinely believed we were making the right decision, for the right reasons. But we got it wrong. Now we’re putting things right as soon as we possibly can, and hope Kiwis will forgive us," he said.
"Kiwi consumers have told us they don’t want palm oil in their Cadbury Dairy Milk, so it’s going."
The power of bad press and public outrage, huh? All that it takes for evil to triumph is for good people to do nothing.
Now if only it would bring back Snifters.