Cadbury bows to public pressure and PR crisis

After a real hullaballoo over the use of palm oil in its products – and the subsequent comparative advertising embarrassment – Cadbury has submitted to consumer demand and revoked its decision to use palm oil in its chocolate.

The horrific PR crisis – a bit like watching a train wreck over and over, really – followed by hundreds of letters and emails from angry consumers has resulted in the company doing the "right thing".

Cadbury MD Matthew Oldham said the decision was in direct response to consumer feedback.

“At the time, we genuinely believed we were making the right decision, for the right reasons. But we got it wrong. Now we’re putting things right as soon as we possibly can, and hope Kiwis will forgive us," he said.

"Kiwi consumers have told us they don’t want palm oil in their Cadbury Dairy Milk, so it’s going."

The power of bad press and public outrage, huh? All that it takes for evil to triumph is for good people to do nothing.

Now if only it would bring back Snifters.


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13 Comments & Questions

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Probably that they could shove palm oil down the throats of NZ sheeples without a bleat. They were very, very wrong.

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Nom Nom mmmmm. Finally I can indulge again! I was wasting away. Down with Palm oil!

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It was from a sustainable source. Its only us whiny kiwi's who made such a fuss over it. Palm Oil is still used in Cadbury Chocolate Globally. Its only NZ and Australian chocolate they are removing it from to shut up all the cry babies!!

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I hope it goes back to tasting like chocolate! The palm oil version tastes like sugar creamed with a glass and half of palm oil and a teaspoon of cocoa powder.

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Will stick with Whittakers - good kiwi brand that it is and better chocolate... and none of that Green & Black stuff either being part of the Cadbury stable...

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When they changed to palm oil, they also reduced the size of their large blocks while raising the RRP, but nobody is complaining about that. The palm oil 'fiasco' seems to have distracted people from that point.

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Palm Oil or NO Palm Oil, I still not buy Cadbury. I never bought the stuff while living in dingoland cos it was crap and has been for years. Now they are trying to pass on the crap to us Kiwis here.
If they reopen the factory in Dunedin and export to Australia, then my sister just might recommence her 5 block a week habit!!!

Mind you, in the meantiime I am saving a fortune in posting the stuff to Darwin !!!!

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Spare a thought for poor old Cadbury. Changing the recipe was hardly malicious, it was just a bad business decision. Their main mistake was undervaluing the strength of their own brand and underestimating (or ignoring) the degree of ownership consumers feel for it. They also might have taken a very big lesson from history and Coca-cola Classic debacle.
If only people would read more.

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Cadbury is launching a fair trade initiative and can't have palm oil staining its loftier ambitions. The public 'outcry' brought forward a decision that was always going to be made. Bowing to the will of the people delivers great mileage.

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Surely they are not that smart. Sounds like a bit of crackpot conspiracy theory to me.

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Whittaker's now, end of story.

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Cadbury's have had bad press in the past with their low ratio of cocoa powder used in their products, which was under the world standards acceptable in order to actually call your product 'chocolate'. i think that is a worse issue than the current one they are facing - since the palm oil was sustainable. if youre selling chocolate, it better be just that.

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are you ever again going to have articles I can read or is it all subscriber content from now on? what will i do while i eat my lunch?

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