Mexi-Doug moonwalks for Instant Kiwi

DDB has launched a new Instant Kiwi ad – to the tune of the Greatest American Hero theme track, “Believe it or Not”.

Watch the ad here.

It’s a 60-second spot to launch the new look and feel Instant Kiwi tickets, which are kick-arse. (Or so I’m told.)

The spot features a bloke who wins and just can’t resist busting the moves, to the time of the theme music. It also features leaping dolphins and senior citizens (who are not leaping, but instead, sort of half-exploding, half-jetpacking).

DDB ECD Toby Talbot said the ad needed to be a “visual feast” in order to convey the extent of change to the game play for Instant Kiwi.

“We went to town with Rodgers and Hammerstein-style choreography and used the latest in special effects to create shapeshifting footballs, fountain-bound dolphins and exploding senior citizens.”

Mr Talbot said a big musical number with “all the bells and whistles” was called for in order to properly represent the tendency to shed inhibitions prompted by an Instant Kiwi win.

“We deliberately cast a lead who couldn’t dance and then we had really, really good dancers to follow his every move. It was an interesting experiment. On the shoot Daniel [the lead] just freestyled. A favourite move of his we coined ‘the stink finger’. I reckon it’ll catch on.”

The spot was shot in downtown Auckland and produced by film company Good Oil. Look out for a mint cameo by a moonwalking Mexi-Doug.

4 · Got a question about this story? Leave it in Comments & Questions below.

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4 Comments & Questions

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Never won anything in my life..get better effect from scratcching my ....! Do you know anyone who has won a scratchie??

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my mum once had just paid all her bills and purchased a loaf of bread and some milk and had $2 left over from her purchases which she bought a scratchie with.... who woulda thought she won $1000 DOLLARS AND WAS PAID OUT OVER THE COUNTER....

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Great effort...the agency should be very proud, delivers the perfect message of fun,excitement, surreal(although I dont have the same experience when I get an instant kiwi).
Yet another home run.Awesome.

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Personal attacks will not be tolerated.

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