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Infrastructure
1. The Pam’s account went up for pitch.
2. Saatchi & Saatchi was the incumbent.
3. It lost the account to DDB, the victor.
Those are the bare facts as best we can ascertain them, in a thrust-and-parry tale of media spin, wrought upon NBR by the pitch loser.
If there’s one thing journalists hate, it’s
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Saatchi & Saatchi: Masters of Spin
1959