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Dresden takes aim at Kiwi prescription glasses market

An Australian startup is poised to disrupt the local optometry market.

Rob O’Neill Fri, 19 Oct 2018

An unusual store is opening next week on Auckland’s trendy Ponsonby Rd.

Australian eyeglass challenger Dresden is preparing to disrupt optometry with a strategy that offers only one frame style, made from recycled plastics in many colours and at super-low prices.

The glasses start at $63,

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Dresden takes aim at Kiwi prescription glasses market
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