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Ikea warns parallel importers as Auckland store confirmed

“We have the dream but not the plan,” global boss says.

Ikea has confirmed it will bring its full big box offering to the Auckland market and have a wider online offering for New Zealand but gave few other details at an event in the Supercity this morning. 

Ahead of Christmas last year the Swedish furniture giant made headlines when it said it would

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Ikea warns parallel importers as Auckland store confirmed
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