Latitude Financial Services appoints chief country officer

Latitude promotes commercial and partnerships managing director.
Latitude Financial Services chief country officer (CCO), New Zealand David Gelbak.

Latitude Financial Services has appointed David Gelbak as its new chief country officer, New Zealand.

Previously Mr Gelbak was managing director – commercial and partnerships for Latitude Financial Services, Australia & New Zealand, based in Melbourne. In that role, Mr Gelbak had commercial responsibility for Latitude’s full product portfolio, including sales finance, credit cards and personal loans, as well as commercial functions including product, business development and marketing and digital.

In this newly created position, Mr Gelbak will have responsibility for all New Zealand business operations, including Genoapay, the Auckland fintech that Latitude recently acquired.

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