Marketing in a slowdown: the 2008 handbooks come out again
The 'godfathers of effectiveness' say keep emotive brand-building throughout.
Dita De Boni
Tue, 07 Jan 2020
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NBR Focus: The Accountants 2024
Just over 10 years ago, after the stock market crash of 2008, the advertising and marketing sector across countries and continents took an enormous tumble.
In the US, the overall ad market declined 13%, with newspapers declining 27%. In the UK, drops were less precipitous, of about 7%; globally
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Dita De Boni
Tue, 07 Jan 2020
Contact the Writer: dita@nbr.co.nz
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Marketing in a slowdown: the 2008 handbooks come out again
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