NBR Radar: Russell Alexander plans something new at Hobbiton every year
The idea of Hobbiton Movie Set Tours was to build a tourist attraction that carries a brand well beyond the actual movies made here.
Hobbiton Movie Set Tours
Quick facts
- Tourist attraction founded by Russell Alexander in 2002, now in partnership with Sir Peter Jackson
- 620,000 visitors a year
- Annual turnover $45 million
YOU DON'T HAVE TO worship JRR Tolkien to enjoy Hobbiton. In fact, more than 50% of the
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