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Politics
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Negative campaigning beats big ideas

Will Australian election lead to negative campaign in New Zealand?

Brent Edwards Mon, 20 May 2019

If the Australian Labor Party has learned one thing from its federal election defeat on Saturday it is that positive campaigns don’t work.

Labor was credited with running a policy-rich campaign that was strong on big ideas in health, education, climate change and tax. Commentators described it

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Contact the Writer: brent@nbr.co.nz
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Negative campaigning beats big ideas
Politics,
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