close
MENU
Business
6 mins to read

Test driving the BMW lifestyle

A peek behind the marketing of premium cars.

Reweti Kohere Fri, 11 Oct 2019

Helicopter rides were on the cards but Auckland rained on everyone’s parade. Not to worry though – BMW had chauffeurs drive us anyway.

Last month, the Kiwi subsidiary of the German multinational automobile company invited a group of nine from the media out to northwest Auckland to peek at

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace
NZ Aviation News

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Aviation News - Monthly

NZ$14.95 / monthly

Already have an account? Login
Reweti Kohere Fri, 11 Oct 2019
Contact the Writer: reweti@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Test driving the BMW lifestyle
Business,
81168