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Yellow buys an extra hue with digital marketing firm

Digital acquisitions are aimed at turning Yellow’s red into black.

Dita De Boni Tue, 13 Aug 2019

Marketing and directories business Yellow is one step closer to its aim of being the biggest digital marketing agency for New Zealand’s vast swath of small and medium enterprises.

It has paid $700,000 in cash and contra for a 25% stake in digital marketing agency Hype & Dexter. The two

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Yellow buys an extra hue with digital marketing firm
Business,
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