Six companies accused of pushing the limits on social media and the web while regulators focus on TV and print.
"Most people aren't aware that a cure for cancer is so close," Kode founder Steve Henry says.
Their paths may not have crossed. But you could imagine that in one of his satirical interviews, John Clarke would have been a good match with the patrician Sir Douglas Myers cast as a dodgy businessman.
Encouraging signs of resolve can be seen from across the Tasman.