PLUS: Reports SoundCloud only has enough cash to survive another 50 days.
"Amazon, Apple, and Google are big enough to drive hard bargains with the music companies. And good on them — as the music industry refused to offer paid for music downloads at reasonable prices, and without silly restrictions. So it is their own fault that they allowed themselves to be disrupted"
“Data-driven digital marketing” is undoubtedly the trend du jour in the advertising world, and clients in New Zealand are clambering to get on board but what does it really mean?