soft power

"Soft power superstar' Helen Clark (TV3)

Editor's Insight: The secrets of Kiwi 'soft power' revealed

Wed 20 Jan

New Zealand has risen to 13th in one world ranking. With special audio feature.

Professor Joseph Nye

Editor's Insight: Public servants join All Blacks and Hobbits as Kiwi soft power giants

Mon 24 Aug 1

Two global soft power lists give credit to quality of government as well as sport and culture.


Nevil Gibson discusses his latest Editor's Insight on NBR Radio and on demand on MyNBR Radio.

Professor Joseph Nye

Ideas matter: UK unexpectedly tops new 'soft power' index ahead of US

Fri 21 Aug

First comprehensive study on soft power reveals unexpected shifts in which countries control the power of words.

The Hobbit

Despite Hobbit, NZ falls off global Top 20 'Soft Power' list

Holiday Review

“Gangnam style,” Brazil’s burgeoning status and Turkey’s increasing global outreach have all combined to push New Zealand out of a new ranking of the world’s top 20 “soft powers.”

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