Telecom/Spark change just the beginning - ad man
Rainger & Rolfe managing partner Ant Rainger says there is a time and a place to re-energise, add zest and get on the front foot.
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Telecom’s latest name change is just an indicator of a bigger movement toward what one ad man is calling a “new era of brand reinvention.”
The telco’s $20 million name change to Spark won’t officially take place until later this year. The announced was met with mixed reaction last
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Victoria Young
Sat, 01 Mar 2014
Sat, 01 Mar 2014
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Telecom/Spark change just the beginning - ad man
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