Why tourism can no longer rely on landscapes
A warning for New Zealand tourism officials to start focusing more on events-based marketing, and less on its scenery.
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New Zealand's strategy of using its landscape to attract domestic tourists has been slammed as outdated and unworkable.
Auckland's business association, Heart of the City, has welcomed the possibility of motor racing returning to Pukekohe and the push to market events around the region.
Auckland
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Blair Cunningham
Thu, 05 Jul 2012
Thu, 05 Jul 2012
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Why tourism can no longer rely on landscapes
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