close
MENU
Hot Topic Reporting season
Hot Topic Reporting season
Your Business
8 mins to read

Booming buggy business blasts baby gear orthodoxy

Silverdale-based Edwards & Co sells some 10,000 prams a year in Australasia.

WATCH: Edwards & Co founder Mark Edwards speaks with Dita De Boni.

Dita De Boni Mon, 06 Nov 2023

The one-time hit TV show Sex and the City has been credited with pushing a whole suite of bougie consumables into the stratosphere, be they cupcakes, Manolo Blahnik shoes, the Rampant Rabbit, or the Cosmopolitan cocktail.

But another product that achieved liftoff after featuring on SATC had nothing

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace
NZ Aviation News

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Aviation News - Monthly

NZ$14.95 / monthly

Already have an account? Login
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Booming buggy business blasts baby gear orthodoxy
Your Business,
101404
true