2degrees still wants to be quirky but chase commercial market
Advertising will maintain quirkiness post-Rhys Darby.
Campbell Gibson Tue, 24 Mar 2015
2degrees’ acquisition of Snap heralds a new era for the telco as it changes the tone of its advertising from awkward and quirky to a more serious tone.
The mobile company turned telco says the Snap brand will be phased out over time and 2degrees will prepare to compete with the two big boys in the
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