2degrees still wants to be quirky but chase commercial market
Advertising will maintain quirkiness post-Rhys Darby.
2degrees’ acquisition of Snap heralds a new era for the telco as it changes the tone of its advertising from awkward and quirky to a more serious tone.
The mobile company turned telco says the Snap brand will be phased out over time and 2degrees will prepare to compete with the two big boys in the
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Campbell Gibson
Tue, 24 Mar 2015
Tue, 24 Mar 2015
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2degrees still wants to be quirky but chase commercial market
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