Ad land remembers Adam Strange
Sugar & Partners creative partner Damon O'Leary tells NBR ONLINE the advertising community is in shock over the shark attack tragedy.
Members of the advertising and film industry have paid tribute to Adam Strange.
The ad maker died in a shark attack at Auckland’s Murawai beach on Wednesday afternoon.
The father of one had been at Silverscreen productions for more than 10 years before working independently.
His portfolio includes work for Telecom, NZRFU, Pepsi, Casio and the Energy Efficiency Conservation Authority.
Sugar & Partners creative partner Damon O’Leary told NBR ONLINE the advertising community was in shock over the tragedy.
“There’s so many people in advertising with egos and he was one of the nicest in the industry.”
Mr Strange had a great talent for animation, live action and special effects, he says.
Joyride films producer Anzak Tindall says he was a one of a kind and a special friend.
He had worked on short film Aphrodite’s farm with Mr Strange, which won them the Berlin Crystal Bear. Mr Strange also won a Cannes Lion, among other awards, for his craft.
“Adam's strengths built on from his graphic design background were his photogenic eye, powerful directing of action sequences and thorough knowledge of modern post-production techniques.”
In recent times Mr Strange had been overlooked locally but was held in high demand in Asia.
The film-maker was regarded as a creative machine there, Mr Tindall says, and he had received messages of sympathy from many collaborators within the region.
Mr Strange had a “never-say-die attitude” towards creative projects and had just recently mentioned making a film about surfing.
“One of Adams favourite words was 'intrepid' and I think this is a great way to sum up the great man and the way he has departed us.”
Victoria Young
Fri, 01 Mar 2013
Fri, 01 Mar 2013
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Ad land remembers Adam Strange
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