Affinity ID has scooped a significant award overseas.
It's won the platinum award for best in show and gold at the US Database Excellence Awards.
The agency won in the multichannel marketing category for its My Specials campaign for Progressive Enterprises.
It's not the first time the agency has won something at this award ceremony - in the past it's also scored gongs for Air New Zealand and SkyCity campaigns.
Affinity ID director Geoff Cooper said the awards are the "acid test of international best practice".
"We know we’re producing market-leading work in Australasia for engaging customers using data and technology, but it’s always rewarding to see your thinking run up against the world’s top direct marketers and to see it acknowledged as the best in its field."
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Affinity ID scores best-in-show gong
11246