Agencies welcome Fairfax, MediaWorks, NZME and TVNZ ad exchange
But programmatic advertising joint venture between four companies could cannibalise revenue.
Media agencies are hailing the launch of a local programmatic advertising exchange as a positive for the industry but say the international networks will still dominate.
Yesterday, NZME, MediaWorks, TVNZ and Fairfax announced the Kiwi Premium Advertising Exchange (KPEX), a joint venture that will
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Campbell Gibson
Fri, 09 Oct 2015
Fri, 09 Oct 2015
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Agencies welcome Fairfax, MediaWorks, NZME and TVNZ ad exchange
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