Wool ‘on cusp of renaissance’
After many failed attempts to save industry, there’s hope sheep may be the stars of show once more.
Las Vegas is a paradoxical place to launch a campaign re-educating the world about a clean, green natural fibre.
Sin City is plastic to its core, yet it was alongside the mock Eiffel Tower and indoor Venetian canals that New Zealand wool growers made a bid to reinvent themselves.
The year was
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