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Aussie tobacco decision could slash brand values

Caleb Allison
Thu, 16 Aug 2012

A decision in the Australian High Court finding plain cigarette packaging laws are legal and constitutional could change the meaning of intellectual property, slashing global brand values.

Tobacco companies including British American Tobacco, Philip Morris and Imperial Tobacco argued their

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Caleb Allison
Thu, 16 Aug 2012
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Aussie tobacco decision could slash brand values
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