Myer slashes value of brands by A$213m on integration pain
The write-down on brands such as Just Jeans, Jay Jays and Portmans sent Myer to a full-year loss, with its shares slumping 26% yesterday.
Just Jeans is now part of the Myer stable.
The value of several familiar fashion brands with retail outlets in New Zealand has been slashed by ASX-listed retailer Myer barely a year after acquiring them.
Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E were all part of the October 2024 deal in which Myer purchased the brands from Premier
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