Banks slash ad spend
Despite the general decline in bank ad spending, Heartland Bank increased its spend by 110%.
Most New Zealand banks continued to make major cuts to their advertising budgets last year but NZX-listed Heartland Bank increased its spend by 110%.
Last year’s top 10 bank advertisers shaved a combined $22.9m off their whopping $110.3m 2014 spend, according to Nielsen rate card data.
ANZ kept
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Chelsea Armitage
Fri, 29 Jan 2016
Fri, 29 Jan 2016
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Banks slash ad spend
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