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BP rebranding floated in US

Some BP petrol station owners have discussed switching brand names in a bid to dodge continued backlash from the Gulf of Mexico oil spill.BP Amoco Marketers Association executive director John Kleine said on Sunday that the organisations' members have dis

Nina Fowler
Mon, 02 Aug 2010

Some BP petrol station owners have discussed switching brand names in a bid to dodge continued backlash from the Gulf of Mexico oil spill.

BP Amoco Marketers Association executive director John Kleine said on Sunday that the organisations’ members have discussed the possibility of reverting to the Amoco brand, which was bought by BP in 1998.

The association represents 475 BP distributors in the US.

"Yes, the Amoco question comes up in conversation - driven by the goal of distributors to recapture fuels leadership in terms of quality, performance and sales," Mr Kleine told Reuters via e-mail.

He said later that, to his knowledge, no moves by distributors to break or not renew contracts with BP had so far been made.

Anecdotally, Mr Kleine said, sales for some distributors have declined, particularly along the Gulf coast. He did not provide Reuters with sales figures.

In June, a spokesman for BP New Zealand said sales had not been noticeably affected by the spill - despite calls by some environmental groups for a global boycott of BP gas stations.

Nina Fowler
Mon, 02 Aug 2010
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BP rebranding floated in US
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